The Felts Are Ready.
Now Fill
Every Seat.

Showdown Social isn’t a bar that happens to have card tables. It’s a fundamentally new entertainment category — social gaming anchored around nine RFID-powered card game felts, purpose-built by the team behind RF Labs, one of the leading technology companies in the card gaming space. Located at 7955 North Point Pkwy in Alpharetta, in the heart of one of Atlanta’s most affluent and corporate-dense corridors, Showdown Social spans 11,000 sq ft with 120-seat dining, a 45-seat bar, private event rooms, and a dedicated game host at every table.

With 10 unique game modes, group bookings from 2 to 9 players per felt, and a full food and beverage program, Showdown competes in the same category as Topgolf, Putt Shack, and Flight Club — but operates at a footprint that makes it far more accessible to local markets. The grand opening is May 14, 2026. The window to build pre-launch momentum is now.

Maanit Madan and the Showdown team have invested years into the technology layer before the hospitality layer — which is the reverse of how most entertainment venues are built. The RFID infrastructure is proprietary. The game formats are exclusive. What hasn’t been built yet is the digital marketing engine that introduces this concept to the Alpharetta market at the scale the opening moment deserves.

We audited Showdown Social’s digital presence across 9 verticals before this proposal was written. The score: 27/45 — Mid Maturity. The audit confirmed real strengths: a clean brand identity, active Google Ads, and one of the most complete analytics stacks we’ve seen — GA4, dual Meta Pixel, TikTok Pixel, and PostHog all confirmed in page source. The 4.8☆ Google reputation is a genuine asset. These are not things most venues have at launch.

The audit also confirmed two structural gaps that have to be addressed before the grand opening. CRM & Retention scored 1/5 — there is zero email capture anywhere on the website, events page, or reservation flow. Every guest who visits leaves no trace in an owned database. Social Media scored 2/5 — 13 total posts on a 4,719-follower account while direct competitor Fairway Social posts consistently with 11,000 followers. Showdown Social is at 15% booking capacity on its best Saturdays with May 14 less than 30 days away. The infrastructure is built. The activation layer is what’s missing — and that is precisely what this proposal addresses.

The social entertainment category is one of the fastest-growing segments in hospitality. Venues like Topgolf generate over $8M per year from a single location. Flight Club dominates midtown Atlanta. Putt Shack has proven the model works at 25,000 sq ft or less. Showdown Social is positioned to own the next format in this evolution — RFID-powered social card gaming — with a 11,000 sq ft footprint that makes it more affordable to build and easier to replicate.

Alpharetta is ideal territory. North Point Pkwy is one of the highest-traffic corridors in suburban Atlanta, surrounded by a dense concentration of corporate campuses, tech companies, and high-income households. The same market that fills Topgolf bays and Flight Club lanes is driving to work three miles from Showdown’s front door.

Six signals confirmed by our pre-engagement audit. Each one is a specific gap — and a specific opportunity.

Resto360 is not a menu of services. It’s a fully integrated digital growth system built around one outcome: more guests, more frequently, spending more. Every channel works in coordination — paid media drives discovery, content converts curiosity into intent, influencers create social proof, and reputation management ensures that every Google search ends with a positive first impression.

For a concept like Showdown Social — where the experience is visual, competitive, and inherently social — this integrated approach isn’t optional. A great Instagram Reel leads someone to Google the venue. What they find on Google either closes the booking or loses it. A positive review from a corporate event brings three more corporate inquiries. The funnel is only as strong as its weakest link.

Every service in the Resto360 program is included in the monthly retainer. The scope below is sequenced by our audit findings — the two red-flag verticals (CRM & Retention at 1/5 and Social Media at 2/5) are the highest-priority focus in the first 90 days. The three functional verticals — Paid Media, SEO, and Website — are activated and optimized as the retention and content foundation is built. The green verticals — Analytics, Reputation, and Branding — are leveraged and amplified from day one.

We’ve done this before. Two case studies show exactly what happens when Resto Experience partners with a new concept at the right moment.

The grand opening is May 14. That gives us approximately four weeks before the biggest marketing moment Showdown Social has had. Here’s how we use every day of it.

Based on comparable opening-stage entertainment venue concepts in the Atlanta market, here’s what consistent investment in this strategy can produce. These are scenarios, not guarantees — growth depends on marketing investment, operational execution, and market conditions.

The grand opening is May 14. Every day without a content strategy, an active ad campaign, and a reactivated Founders Club is a booking that doesn’t happen. Here’s how we move.